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STIIIZY, a top-selling cannabis brand in the USA, has ventured into the beverage market with its newly launched Seltzers.
Infused with Hemp Delta-9 THC, STIIIZY seltzers are non-psychoactive. These low-calorie, low-sugar, and alcohol-free drinks aim to offer a healthier alternative for consumers to unwind, recharge, and enhance their experience.
These hemp-infused drinks come in 12-ounce cans, retailing at $19.99 for a four-pack. The drinks are available only through STIIIZY’s online store at STIIIZYHemp.com. However, the brand plans to soon make them available in various retail locations across the USA.
Sharing the motivation behind this new launch, Darren Blair, VP of Business Development at STIIIZY said, “We expanded into seltzers because we recognize the way our customers enjoy cannabis is expanding to include beverages.”
“We’ve observed the dynamic trends that drive our loyal customers’ behavior and can’t wait to share these flavors inspired by our most popular STIIIZY strains with consumers.”, he continued.
The inspiration from popular strains for the seltzers translated to four bold flavors, including:
- Watermelon Wave: A combination of strawberry and ripe watermelon to evoke the feeling of sunny summer days.
- Strawberry Kiwi: A refreshing flavor that combines the tanginess of kiwi with ripe strawberries.
- Caribbean Breeze: A tropical flavor to bring the warmth of the Caribbean island breeze.
- Mango Tango: A flavor infused with citrus and golden mangoes.
Headquartered in Los Angeles, STIIIZY gained a cult-like following through its vape pods. The company currently dominates about 15% of the cannabis market share in California. Other popular products from the brand include flowers, pre-rolls, extracts, and edibles.
This launch by STIIIZY is yet another step toward the growing market of cannabis beverages. Consumer preferences for cannabis-infused beverages are evolving. If this continues, the cannabis beverage market is projected to grow by about 15.6% yearly to reach $1.6 billion by 2030.