February 7, 2025

Thomas Hooker Brewing Brings Hemp-Infused THC Seltzer ‘MUZE’ to the Connecticut Market

Bloomfield-based brewery Thomas Hooker Brewing has become the first in Connecticut to launch a hemp-infused THC beverage called MUZE.

 

Hemp infused thc seltzer muze

Connecticut has recently legalized the sale of hemp-based THC beverages. Currently, the state allows the sale of moderate-THC products under some conditions. The launch of MUZE seems like seizing the perfect opportunity with the legalization. It is an important milestone in the state’s evolving beverage market.

MUZE is being marketed as a ‘perfectly balanced’ drink that gives people a mild ‘buzz’. The punch in the MUZE seltzer comes with a combination of 3 mg of THC and 15 mg of CBD. While THC produces a mild intoxication feeling, CBD acts as a reliever. 

According to MUZE co-founder Shirley Weldon, MUZE is ‘designed to elevate moments’. Weldon promotes it as a fitting drink for both solo relaxation moments and light-hearted group sessions. The brewery has made MUZE available across 200 stores in the state.

Hemp-infused beverages are considered healthier alternatives to alcohol. They have fewer calories than alcoholic drinks. Also, they do not cause hangovers as easily as alcohol does. 

MUZE has the right balance of THC and CBD as it follows the state’s regulatory rules. The brand highlights its therapeutic properties due to its CBD content. MUZE is likely to be a strong contender in the market for non-alcoholic recreational beverages.

Thomas Hooker Brewery already has another successful hemp-based product—’Chill AF’. It is a CBD seltzer containing 20 mg of CBD per can. MUZE comes as an addition to the brewery’s expanding range of wellness beverages. 

MUZE boasts of being vitamin-enriched, using high-quality hemp ingredients and real fruit pulp. The THC seltzer is available in Lemon, Raspberry Lime, Peach, and Pure variants.

The legislation for legalizing THC-infused beverages in Connecticut came into effect on 1st January 2025. MUZE’s launch coincided with the date of the legalization. This happened along with the brewery becoming the first to own the license to legally sell the same.

Vishal Vivek is the Founder and CEO of Ukhi, a pioneering bio-materials company dedicated to ending plastic pollution by converting agricultural waste into high-performance compostable polymers. With a background in sustainable entrepreneurship and over a decade of technology experience, he leads Ukhi’s vision to create scalable, planet-positive material solutions. Previously, Vishal founded the Hemp Foundation, where he empowered more than 1,000 farmers and advanced sustainable livelihood initiatives. His work has been recognized through awards such as the HDFC Parivartan Grant and featured in leading publications like Forbes and Entrepreneur. Times Group recognized him as a legendary entrepreneur and published his biography in “I Did IT- Vol 2” alongside social pioneers like Bindeshwar Pathak (Sulabh International) and Anshu Gupta (Goonj). Vishal has authored more than 200 articles on sustainability and hemp, reflecting his deep expertise and advocacy for regenerative solutions. His commitment to grassroots impact led him to live in the remote mountains of Uttarakhand, where he immersed himself in the lives of marginal farmers, understanding their challenges and co-creating economic opportunities through hemp-based initiatives. A deeply passionate innovator, Vishal often draws inspiration from seemingly impossible achievements: “If Elon Musk can make rockets reusable, or Dashrath Manjhi can carve a path through a mountain with rudimentary tools, why can’t we eliminate the demon of single-use plastic while uplifting struggling farmers? We will make it happen—whatever it takes.” Ukhi is proud to be supported by premier institutions including IIT Guwahati, NSRCEL-IIM Bangalore, Indian School of Business (Hyderabad), Indian Council of Agricultural Research (ICAR Pusa), and the Indian Institute of Packaging. Vishal is committed to demonstrating that business can be a powerful catalyst for global environmental and social good. Connect with Vishal Vivek